From Sketch to Spotlight How Ava Got Her Stage Outfit

When Ava, an emerging singer-songwriter from San Diego, reached out to us, she had one clear goal in mind:

“I want to wear something on stage that no one else in the world has.”

It was her first solo concert—an intimate performance in a downtown L.A. venue with a crowd of 200, her band, and a handful of press photographers. She didn’t want a store-bought dress or a rental costume. She wanted a piece that embodied her sound, her story, and her rising star.

Here’s how we made it happen—from sketch to spotlight.

Step 1: The Vision Call

Ava came to us with a few moody Pinterest boards and a hand-drawn sketch on notebook paper. She wanted something bold, yet fluid. Feminine but powerful. Her inspirations included 90s grunge, Florence Welch, and a vintage Vivienne Westwood corset.

During a 45-minute Zoom consultation, our lead designer in California asked Ava about her movement on stage, lighting, accessories, and favorite fabrics. They sketched a few variations live while discussing the flow of the garment—how it should catch light during a guitar solo, how high the slit could go without compromising comfort.

That same night, Ava received her first digital rendering.

Step 2: Getting the Perfect Fit

Ava wasn’t able to travel to our studio, so we sent her a link to our partner app, Bodygram, to capture her exact measurements using only her phone. Within 5 minutes, we had all the sizing data we needed, down to the shoulder slope and hip contour.

She said,

“Honestly, it was easier than ordering from Zara.”

With these details, our team in Guangzhou began developing a prototype pattern tailored specifically to Ava’s performance posture and microphone arm movement.

Step 3: Fabric & Detail Decisions

We shipped Ava a curated swatch book of recommended fabrics: sheer organza, stretch velvet, and soft Japanese crepe. After a quick video call, she chose a rich charcoal black velvet with deep burgundy undertones—perfect under stage lights.

Then came the accents:

• Custom brass button closures
• Hand-beaded shoulder embroidery
• A hidden side zipper for quick changes

These finishing touches were sourced from the largest fabric and trim market in Asia—ensuring exclusivity and quality.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Viverra aliquet eget sit amet. At ultrices mi tempus imperdiet nulla. Arcu dui vivamus arcu felis bibendum ut. Arcu cursus euismod quis viverra nibh. Cursus vitae congue mauris rhoncus. Faucibus ornare suspendisse sed nisi lacus sed viverra.

John Doe

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

Creative approach to every project

• Nulla at volutpat diam
• Duis ut diam quam nulla
• Rhoncus aenean vel

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

Bibendum est ultricies integer quis. Risus quis varius quam quisque id diam vel. Lorem mollis aliquam ut porttitor leo a diam sollicitudin. At tempor commodo ullamcorper a. Faucibus scelerisque eleifend donec pretium vulputate sapien nec. Aliquet bibendum enim facilisis gravida neque convallis. In hendrerit gravida rutrum quisque.